Hand zardozi for boutiques and fashion houses  ·  Kolkata, India

Maison of hand zardozi · Kolkata

Gold, sewn by hand.

Couture-grade zardozi for boutiques and fashion houses. Your design, embroidered in our own Kolkata atelier by karigars who have spent more than thirty years at the frame.

30+Years per master karigar
100%Hand embroidered
B2BMade to your brief
Close view of a bridal yoke on wine: raised dabka flowers with bead centres, dabka leaves and sequins
Bridal yoke in dabka and sequins
The Work

From the adda.

A selection of pieces embroidered in our atelier: bridal yokes, kurta panels, borders and necklines, in every colour and on every ground. Select any image to see it closer.

For Boutiques & Fashion Houses

Your design. Our adda. Your label.

We take orders from boutiques, designers and fashion houses, and embroider them in our own atelier with our own karigars, to the quality you state. You keep the design and the name. We deliver the handwork.

Briefed once, sampled once, then embroidered exactly to the approved sample, piece after piece.

  1. 01Brief

    Send your artwork or reference, the fabric, the zari grade, quantity and delivery date.

  2. 02Sample & quote

    We embroider a sample of your design and share a clear, itemised quote.

  3. 03Approve

    Your approved sample becomes the master reference for every piece.

  4. 04Embroider

    Our in-house karigars work the order, with progress shared along the way.

  5. 05Check & deliver

    Each piece passes our quality checks, then is packed and dispatched.

Why houses work with us

Start a brief
30+Masters with three decades

Every master karigar has more than thirty years at the adda. That shows in the tension, the density and the finish.

IHighest grade of handwork

Couture-standard stitching, clean reverse sides and true lines, in real, tested or metallic zari.

IICompetitive pricing

Our own karigars, our own atelier and no chain of middlemen, so the price you pay goes into the work.

IIIQuick turnaround

Fast sampling and dependable timelines, planned around your collection calendar and delivery dates.

IVSeamless communication

One point of contact from brief to dispatch, with regular updates and photographs as the work progresses.

VBuilt for scale

From a single bridal commission to production runs across a season, with teams working frames in parallel.

VIAssured quality

Every piece is checked against your approved sample before it leaves. See our checks.

VIIYour design, protected

Your artwork is used for your order only. The work carries your label, never ours.

The front of a rust kurta embroidered from placket to hem in dabka, pearls and stones

Kurta front on rust, worked from placket to hem.

What we embroider

For every part of a collection.

  • Bridal lehengas & kalidarJaal, buta, heavy kinari
  • Kurtas, anarkalis & yokesNecklines, panels, sleeves
  • Sarees & dupattasBorders, pallus, butti fields
  • MenswearSherwanis, bandhgalas, stoles
  • Couture & western silhouettesPlacement panels, appliqué motifs
  • Patches, crests & insigniaMonograms, badges, trims
Request a sample

The Artisans of Kolkata

Thirty years at the frame.

30+years of practice behind every master karigar in our atelier.

Zardozi is learned at the adda, the wooden frame over which cloth is stretched taut. A karigar begins by threading sequins and cutting dabka to length, and is trusted with an outline only after years beside a master.

Many of our karigars come from families who have done this work for generations, in the lanes of Kolkata and the villages of Howrah across the river. They sit around one frame, each hand taking a part of the design, so a single panel moves from tracing to finish without leaving the room.

Adda
The wooden frame on which the fabric is stretched for work.
Aari
A hooked needle that draws thread up from below the fabric and locks it in a chain on top.
Khaka
The design drawn on paper and pricked with fine holes, through which it is transferred to the cloth.
Karigar
The craftsman. A master is called ustad.
Laying dabka, one coil at a time.
At the adda, the fabric laced taut to the frame.
A neckline on blush, worked by hand.

Quality Assurance

Checked five times before it leaves.

Your approved sample is the standard. Every piece is held against it at each stage, so the hundredth matches the first.

Discuss your quality standard
  1. Tracing

    The khaka is checked against your artwork for scale, placement and symmetry before a stitch is made.

  2. Materials

    Zari grade, sequin size, bead and stone colours are matched to the approved sample, lot by lot.

  3. On the frame

    A master karigar reviews density, tension and line at the adda while the work is still in progress.

  4. Finishing

    Reverse sides cleaned, loose ends secured, chalk and tracing marks removed, shape and drape checked.

  5. Final inspection

    Each piece is compared with the master sample, measured, and only then packed and dispatched.

Heritage

Five centuries of gold on cloth.

zarPersian for gold
doziPersian for sewing, embroidery

Zarbaaf takes its name from the Persian for weaving in gold.

Zari is the metal thread and wire. Zardozi is the embroidery made with it: coiled wire, couched thread, sequins, pearls and stones built up by hand into raised, sculpted ornament that catches the light from every angle. No machine reproduces its depth.

Lotus buta and border on wine in dabka, sequins and rust thread, above a row of beaded latkan
Lotus buta and kinari on wine, above beaded latkan.
  1. 1500sThe Mughal karkhanas

    An art of the court

    Zardozi came to India from the Persian tradition and flourished at the Mughal court. Under Emperor Akbar, royal workshops embroidered robes, turbans, tent hangings, scabbards and elephant trappings in gold and silver wire. Owning it signalled wealth, rank and favour.

  2. 1618A gift between empires

    A robe for the Shah

    Emperor Jahangir commissioned a robe of gold and silver zardozi, set with precious stones, as a gift for Shah Abbas of Iran. The piece was so extravagant that some at court thought it excessive.

  3. Late 1600sThe scattering

    From the court to the cities

    As imperial patronage thinned under Aurangzeb, and further as the empire declined, karigars carried the craft to new patrons. Lucknow, Bhopal, Hyderabad and other centres each grew their own school of gold embroidery.

  4. 1856Awadh comes to Calcutta

    A miniature Lucknow on the Hooghly

    When the British annexed Awadh in 1856, Wajid Ali Shah, its last Nawab and a celebrated patron of Lucknow's zardozi, came to Calcutta and settled in exile at Metiabruz, on the city's southern edge. He lived there until his death in 1887 and rebuilt it as a miniature Lucknow, bringing the court culture of Awadh to Bengal.

  5. 1947After independence

    Revival

    The loss of royal patrons and the arrival of industrial textiles had pushed the craft to the margins. After independence it revived, using copper-based zari, sequins and beads alongside the older materials, and found its way back into bridal and couture wardrobes.

  6. TodayBengal's hands

    One of India's great embroidery belts

    The districts around Kolkata hold some of India's largest communities of zari karigars. The Panchla block of Howrah alone is home to more than 50,000 zari artisans, and Bengal's karigars stitch for ateliers in Mumbai, Delhi and Surat. Zarbaaf works from the heart of this tradition.

Zari, the thread

Three grades. You choose, we match.

The grade of zari sets the look, weight and price of a piece. We work in all three, to the standard stated in your brief. Sequins, beads and stones are matched to the same standard.

HeirloomReal zari

Fine silver, electroplated with gold. Rich, soft and long-lived. For bridal and collector pieces.

Couture standardTested zari

Copper wire electroplated with silver, then gold. The look of real zari at a working price, widely used in couture today.

Light and economicalMetallic zari

Metallised polyester film. Light, bright and resistant to tarnish. Suited to prêt lines and high volumes.

Catalogue

The vocabulary of zardozi.

Every piece is built from a small set of techniques and a classic set of layouts. Use these names in your brief, combine them freely, and we will sample the combination for you.

Techniques

Technique swatches are drawn to show how each element is built. Select any one for its uses and pairings, or to enquire.

Motifs & placements

How the work is laid out on the garment. Photographed from our atelier.

Enquire

Begin with a brief.

Tell us about the piece or the collection. We reply with questions, a sampling plan and a quote.